We believe that the combined efforts of our team is greater than any one individual, so we continue to strive for excellence through emphasizing teamwork—both internally and with our clients. Nova Solutions aims to be the standard for website optimization in Toronto—consult us today and help us reach that goal.
Nova Solutions has been proudly providing SEO services in Toronto and the surrounding GTA area since 2005. Our team strives to maximize the online exposure of our clients through customizing and tailoring our strategy for each unique business—we understand that no two companies are alike. This is accomplished through the careful refinement of keyword combinations, link building, social media content and other tactics in order to provide a complete and thorough implementation strategy.
Focusing on rationalization behind the intensity of a Search Engine Optimization campaign is an important aspect often ignored by most SEO Companies. With providing the service as a primary objective, there is a lack of attention on the strategic aspects of Search Engine Marketing.
More than just Keywords
With a wave of recent Google updates focusing on real world value of the website, a vast number of websites got penalized and dropped in rankings. The Search Engine community was heavily affected. The websites that have dropped in rank had a large, tedious and unknown task of search rank recovery in front of them. Business owners and marketing professionals are now re-rationalizing the use of Search Engine marketing which became much more complex and multi-layered.
We at Nova take into the account the competition of most relevant keywords; the ability to use the age of the domain or the need to purchase a new one; customer’s long and short term marketing goals; existence of long tail keywords; existence of resources to support an Search trategy with a Social Media Campaign etc.
With many websites penalized, after Google’s updates in Fall and Winter of 2013, it might be more practical in some instances to purchase and optimize a new domain–mind you, one must keep in mind time limitations in relation to business peak seasons.
With almost complete elimination of link building, it takes a substantial effort which not only includes updated On-Page (on the website) techniques, but a far more complex Off-Page strategy which heavily relies on content marketing and Social Media exposure. For some, it might not make ROI sense to undertake such a strategy when considering the time it takes, expectancy of results and industry specific factors.
We at Nova encourage everyone to follow through with a thorough On-Page Search Engine Strategy. Having quality original content, social media profiles and a correct SEO is key, yet a proper Off-Page strategy is not always recommended. At times a combination of other Search Marketing Services can provide much more efficient, both long and short term.